BEMRIX / SELF-INITIATED IDENTITY / VERSION 1.0
A fictional creative workspace for independent designers, makers and small teams. Positioning: the freedom of independent work with the energy of a shared creative community.
The custom vector wordmark shares an arch between its A and C, with the R adding a diagonal release. Use the primary mark for introductions; reserve the compact A for avatars and small repeat applications after the name is established.
Clear space: at least one stroke width around every edge. Recommended minimum primary width: 120 px digital or 30 mm print. Compact mark: 24 px or 8 mm. Verify legibility at final reproduction size. Do not stretch, rotate, outline, add shadows or place on busy imagery.
Ink #18201C / Lime #D5F75B / Paper #F4F1E8 / Stone #ABAFA5.
Use Ink for body text on Paper or Lime; use Paper or Lime on Ink. Reserve Stone for decorative supporting elements. Do not use Lime text on Paper. Artwork uses RGB; print suppliers must convert to their specified CMYK profile and supply a color proof.
Arial Bold for headlines; Arial Regular for supporting copy. Headlines use sentence case and tight, deliberate line breaks. Labels use uppercase sparingly. The ARC logo is vector geometry and requires no font installation. Editable application artwork retains live text and needs Arial or an approved substitute; font files are not included.
Use generous margins, left-aligned typography and one dominant message. The repeated arch echoes the A and represents an open doorway. Use it as a secondary crop or background element, keeping it away from essential text. Social square margins: 70–75 px at 1080 px. Story top and bottom margins keep key messages within the central 80%.
Inviting, direct and curious. Speak to people who want to make things. Say “Bring your next idea” or “Find your people.” Avoid inflated claims, artificial urgency and promises about business success.
Included: primary wordmark in three colors, logo system board, stationery presentation, portrait poster, three 1080 × 1080 social graphics and a 1080 × 1920 story. SVG files are editable. PNG files are raster previews/exports. Contact details and campaign messaging are illustrative. Stationery is a presentation layout, not imposed print artwork. Add final copy, printer-specific bleed and output profiles before commercial production.
Entrance signage, canvas tote and stationery images are AI-generated material visualizations. They do not document a real installation or print run. Editable SVG source artwork remains authoritative.
Created by BEMRIX as a self-initiated portfolio identity. ARC Studio is a fictional brief; no client commission, trademark clearance, campaign launch or measured commercial results are claimed.