BEMRIX / SELF-INITIATED BRAND IDENTITY / V1.0
A fictional premium coffee brand for people who value the ritual of brewing at home. The identity connects warmth, tactility and an approachable product hierarchy.
Georgia Regular creates the typographic wordmark and editorial headlines. Arial supports roast descriptions, weight and practical information. The bean emblem and two grounding lines provide a compact signature. Keep one emblem width of clear space around the primary lockup. Minimum recommended lockup width: 180px or 45mm. Verify reproduction at the final size. Do not distort, add effects or place over busy backgrounds.
Espresso #30241F; Ivory #F4EEE2; Copper #A44F32; Sage #626B52. Use Espresso on Ivory for long copy, Ivory on Espresso/Copper/Sage for reversed panels. Color identifies the range but never carries roast information alone: name, number and roast wording repeat the distinction.
Brand first; variant and roast second; tasting notes third; bean format and net weight last. The labels are 600 × 850 vector artboards. A proposed 60 × 85mm front label requires supplier sizing confirmation. These are RGB concept artworks, not production dielines. Leave layout spacing proportional when resizing.
01 Daybreak / light / floral, citrus, honey. 02 Hearth / medium / cocoa, caramel, almond. 03 Nightfall / dark / dark chocolate, toasted nut. All product descriptions are illustrative, not verified sourcing or tasting claims. Voice: warm, measured and inviting. Avoid unsupported origin, certification or sustainability claims.
SVG files retain editable Georgia and Arial text; fonts are not bundled. Install the fonts or approve substitutes, then outline text before printer handover. PNGs are previews and social exports. Mockups are AI-generated presentation imagery and may approximate the source typography. Editable source artwork is authoritative.
Confirm actual product details, label dimensions, supplier dielines, bleed, safe zones, print profile and mandatory pack copy for the intended market. Add real operator details, batch/date fields and valid product identifiers where required. Obtain a physical proof. No retail compliance, trademark clearance, manufactured product or live campaign is claimed.