EMBER & OAK / SOCIAL MEDIA CAMPAIGN
Make room for
your daily pause.
A two-week introduction to a fictional coffee brand. Consistent creative, purposeful captions and a publishing plan that gives every post a job.
Self-initiated concept by BEMRIX / Not published or scheduled
01 / THE STRATEGY
Recognition first.
Conversation next.
The audience hypothesis is home coffee drinkers who value a quiet daily ritual. The creative introduces the brand, helps people distinguish its three roasts, then invites them to share their own preferences.
Instagram feed and Stories are the proposed channels for this sample plan. The campaign uses the existing Ember & Oak identity: warm typography, ivory backgrounds and roast-specific accent colors.
Explore the brand identity ↗02 / THE CREATIVE SYSTEM
Different messages.
A recognizable family.
Eight feed graphics support six publications. The three numbered roast cards form one carousel; the remaining designs introduce, spotlight, invite and recap.
1080 × 1350 exports with editable SVG sources. Product names and tasting notes are illustrative. The launch graphic incorporates an AI-generated packaging mockup.
03 / STORIES THAT SUPPORT THE FEED
A reminder.
A question. A recap.
The poll design is a background asset. A native interactive poll sticker must be added in the publishing platform; the image itself does not collect responses.
04 / THE TWO-WEEK PLAN
A sequence
with a purpose.
These are relative campaign days, ready to map to an approved launch date. Gaps leave room for replies, review and adjustments rather than adding content without a reason.
05 / COPY & COMMUNITY
Give people
a reason to reply.
“A quiet morning or an afternoon reset? Tell us when coffee fits into your day, and what makes that moment yours.”
The handover includes a caption, purpose, call to action and review metric for every publication. A community workflow covers replies, product questions and approval before sharing audience content.
There is no invented discount, false urgency or purchase link for a product that does not exist.
06 / MEASUREMENT & HANDOVER
A plan to evaluate.
No invented results.
Review reach and profile visits for introductions; saves and shares for useful content; replies and poll responses for conversation. Compare like-for-like formats and keep paid and organic results separate.
This campaign has not run. The kit defines what to measure and when, without claiming engagement, follower growth or sales.
Includes 11 PNG exports, editable SVGs, captions, a relative calendar, measurement definitions and publishing guidance. Confirm real product details and approve content before using it for a live brand.
Let’s make it happen